Innovation management (IM) is all about structurally managing the initiatives both for product and organizational change within your company. IM combines processes, people and technology to achieve a single goal: launching the best new products to the market. It is impossible for R&D to be efficient without a strong commitment to an innovation process, as well as including elements of collaboration and making the move towards social innovation to manage the pipeline in amazing new ways.
Successful innovation management system tackles diverse areas of your organization, starting with R&D and embracing other market-oriented areas like marketing, sales, support and management board. DataStation offers proven technology solution to all those sectors.
IM solutions help ensure that all your sectors are working towards a common goal, so you can elevate your business to new heights. Automate your innovation process, giving everyone in your company means to participate in brainstorming and ideation community, and keep a close watch on the new products and services you are financing and get everyone focused on making great products while keeping an eye on those already on market.
Cloud computing is the next step in the evolution of the Internet as a source of “services.” The market has embraced cloud as the way for the future. Owning a software is being replaced with a rent model, eliminating the hassle and the expense of software purchasing, installation and ongoing maintenance. Now it is much easier to start using the service and gaining benefits.
Cloud computing provides innovation managers with a worry-free start. There is no need for capital expenditure and software deployment since it is easy to start and test cloud software on a single innovation campaign, usually within one sector or team. Afterwards the service can be introduced in waves to more teams, multiple sectors and then throughout the whole company just by selecting appropriate feature sets and involving more users. The service can also be used on occasion when targeted campaign is required, or continuously as an integrated part of the company’s internal information system.
The social innovation concept improves internal communication among employees as well as external communication between a company and its cooperants, distributors, customers and various third parties. It is a platform that enables organizations to move the focus away from email communication and to let all employees interact through a private social network. Company employees of every level can ask each other for help and share information and files easily. In this way ideas are vastly enriched with every possible point of view, projects are delivered with better control and market insights are collected and processed in wider context.
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